Thursday, February 12, 2009

Business Idea: GIS mashed with Demographics

So I was thinking about a business idea. What do you think about using
google maps API to do political geographical analysis for political
campaigns. When used with polling you could determine certain areas to
push certain ideas. Almost like customized caimpagning for certain
ideas. The data would be from census and other public information,
plus information from polls. Using google maps API, it would be put
into an easy-to-understand graphics.

For instance, if you wanted to get the vote of white married women
with kids, by using polling stats you could determine which areas to
focus on with a certain issue, say k12 education. Present this
graphically and easily, you could charge campaigns for this service.

Theoretically, this could be used for other orgs like businesses but I
have not put much thought into that yet. Actually, one idea came to
mind is new businesses, such as franchises, to find areas that are
conducive to certain demographics. Example: To create a water ice shop
in the Salt Lake Valley, where would be a good location for that, by
looking at age of residents, income, etc.

So in essence, by using demographical data, mashed with polling data
and other business specific data, we can create easy-to-use internet
program that finds specific locations to for campaigns and businesses
to focus on.

Scalability would be easy; just more data inputs. Scalability means
more money, access to venture capital, etc.
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